No Result
View All Result
USA Car Insurance
  • Home
  • Cars
  • Car Insurance
  • Fashion
  • Games
  • Sports
  • Viral News
  • Viral Videos
  • Home
  • Cars
  • Car Insurance
  • Fashion
  • Games
  • Sports
  • Viral News
  • Viral Videos
No Result
View All Result
USA Car Insurance

Neon Cowboys Introduces Light-up Face Masks – WWD

Angel by Angel
July 1, 2020
in Fashion
0
Share on FacebookShare on Twitter

[ad_1]

With the Coachella and Stagecoach music festivals canceled this spring due to the pandemic, Neon Cowboys, maker of colourful, battery-powered, light-up glow hats, LED cactus earrings and different equipment catering to the celebration crowd, was dealing with a 90 % drop in month-to-month income.

The model wanted to pivot, and quick. Enter the glow face masks, now promoting for $38 on the Orlando, Fla.-based model’s e-commerce web site.

“It’s been loopy with the pandemic determining how we may make one thing the client needed to purchase that may really feel helpful at the moment,” mentioned model chief govt officer Asia Corridor (whose father is L.A. clothier Kevan Corridor). “We thought, perhaps if we are able to make masks that glow, they are going to final by the pandemic to the following pageant season, every time that’s. And prospects have been loving them to a level we weren’t anticipating.”

Corridor received into the hat enterprise in 2014, shortly after faculty, when she reworked 13 plastic-injected ice buckets into her first prototypes. “I used to be attending a number of nation music festivals on the time. I observed everybody was carrying Daisy Dukes, cowboy boots and cropped tops. I beloved the tradition however was protruding as a minority, and needed one thing that represented L.A. and was extra fashionable.”

“I knew neon wire was already in the marketplace, and thought like a neon signal you see to seek out the bar, which is such an emblem in nation music, that may very well be a hat,” she mentioned of the designs (she’s offered 10,000 and counting) which were worn by Kacey Musgraves, on HBO Max’s “Legendary” ballroom tradition competitors present and extra.

The blue and pink face masks use fiberoptic cloth, are USB rechargeable, have a number of mild settings and are washable and water-proof. “We offered out of our preorders,” mentioned Corridor. On Juneteenth, she launched black glow masks, with earnings break up between the Grassroots Legislation Undertaking and Digitalundivided, which presents mentorships for Black and Latino feminine enterprise homeowners. “Final month, through the time of making use of for grants and PPE [personal protective equipment] loans, we truly obtained $100 from them, and it was comforting being seen in that method,” she mentioned. “So we needed to present a second of encouragement to them.”

Corridor can also be seizing the second to work on some neon protest indicators. “A fist with a lasso and rainbow, that may be extra of an artwork piece,” she mentioned. “We’re having conversations with our prospects. There’s a lot to be mentioned within the nation area, and we realized we do have extra of a voice than I believed, particularly amongst Millennials. Neon Cowboys is a model born out of me looking for my identification as an American, and we’ve a substantial LGBTQ following, too. We need to construct a model about what Americana may very well be sooner or later, and try this by mild and attire.”

https://wwd.com/

Neon Cowboys’ glow masks. 
Courtesy/Andrew Taylor



[ad_2]

Source link

Previous Post

South Florida Sports Teams Gather To Discuss Return Of Games, Spike In COVID Cases – CBS Miami

Next Post

As cases surge, lines for coronavirus tests sometimes stretch miles in the summer heat

Angel

Angel

Next Post
As cases surge, lines for coronavirus tests sometimes stretch miles in the summer heat

As cases surge, lines for coronavirus tests sometimes stretch miles in the summer heat

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search

No Result
View All Result

Calendar

March 2021
M T W T F S S
« Sep    
1234567
891011121314
15161718192021
22232425262728
293031  

Categories

  • Car Insurance
  • Cars
  • Fashion
  • Games
  • Sports
  • Viral News
  • Viral Videos

Recent Posts

  • Average Age of Cars Americans Are Driving Nears 12 Years: IHS Markit
  • Kenosha car dealership sustained $1.5M in damage after first night of riots, report says
  • Poster of every Motor Trend “Car of the Year” from 1949 to 2020 / Boing Boing
  • 10 Biggest Shipping Companies
  • Fake headline claims suicide tied to Kenosha arson
  • Contact Us
  • About Us
  • Privacy and Policy

© 2020 UsaCarInsurance

No Result
View All Result
  • Home
  • Cars
  • Car Insurance
  • Fashion
  • Games
  • Sports
  • Viral News
  • Viral Videos

© 2020 UsaCarInsurance

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

Translate »